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California Association Turns Farm Workers Into Farm Owners

Associations Now

ALBA owns a 110-acre organic farm, and to help the laborers get started with their own farm businesses, it leases them farmland at subsidized prices. It also provides supplies like fertilizer and irrigation tools. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs. Martin explains.

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2104 Summer Recommended Reading

Holly Duckworth

The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

So with that in mind, I wanted to update you guys on a few tools and a few current best practices for email production and acquisition. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002. These tools make the job a bit less painful. Send on the Cheap.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool. Ask how your product and service can fill those unmet needs. Be careful what you wish for.

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