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Membership Marketing Blog: Your Membership Value Equation
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1.
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