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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). IIABA is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products.

Video 60
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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

But even those, I find, are being sure to include Baby Boomers in their campaigns, even when the products being sold appeal to much younger demographics. Like every generation, they have products that are pitched directly to them but, as the Verizon campaign shows, theyre also included in campaigns for products that skew younger.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And this was created for the healthcare associations leadership league. Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? And we were talking primarily about value proposition. has our mission changed?

How To 104
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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

She will have a productive life. Ive had my membership since 2003 or maybe 2004. There's a place in the big tent for the 101 programming and some truly progressive thought leadership (although by its very nature, the latter tends to occur 'outside the lines' of a fairly traditional large bureaucracy). community. (3).

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Executive Connections: Why This Is the Right Name

Executive Connections

In addition to their expertise in organizing, categorizing, cataloging, classifying, and disseminating information, many of our members are proficient in new and emerging communications technologies, knowledge management, competitive intelligence and other practical uses of information.   Why?  30-year member.

Library 40