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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose.

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The Long Road to Standards Adoption

Virtual

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. For many consumers, Apple’s NFC product announcements are a lightning bolt, the first they’ve heard of the technology.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). IIABA is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. Full compliance is required for any emails you might send that promote products, corporate partners , or any other commercial product or service.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. – Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Mon 3/16 at 11 a.m. 2 CMP credits.

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Texas Court Rejects Claim That Association’s Lawyer Represents Members

Associations Now

The Texas First Court of Appeals issued, essentially, a split decision: Justice Jane Bland wrote for the court that while the so-called work-product doctrine protected the dealer’s attorney, J. Baytown appealed, asking the court not to admit the testimony in evidence in the case. – See more at: [link].

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Association Brain Food Weekly: 3.6.20

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Lessons Learned from Toronto’s 2003 SARS Outbreak. Location: Washington DC.

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