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The Agriculture Industry’s Challenge: Marketing Meat to Millennials
Associations Now
MAY 20, 2014
As Mother Nature Network notes , the industry has attempted to reach this market for a decade or longer, with efforts such as the National Cattlemen’s Beef Association’s (NCBA) “Cool 2B Real” campaign, a 2003 marketing ploy aimed at tween girls, and the pork industry’s Pork 4 Kids campaign.
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