Remove 2004 Remove Marketing Remove Member Engagement Remove Strategy
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Julia Hamm. Winning champions commit to act first.

DC 232
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Broadening the constituent base – leaders should think beyond members to consider sponsors, exhibitors, advertisers, partners and other groups who could be engaged. This requires looking at how we position ourselves in the market differently. Scan the Market. Jobs and markets that were once unrelated are aligning.

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Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. ” Tom Hood, MACPA.

Revenue 60
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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Burning Man co-founder Larry Harvey , who passed away before this year’s annual event, wrote the “ Ten Principles ” in 2004 as guidelines for the newly-formed Regional Network.