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What Can Associations Learn From Corporate Content Marketers?

Associations Now

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. In 2004, Dove launched its “ Self-Esteem Project ,” which partners with organizations such as the Girl Scouts and Boys and Girls Clubs of America to provide resources to help foster greater self-esteem in young girls.

Content 40
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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

An Emerging Virtual Event World with KiKi L’Italian (source: Inside Events Podcast, EP9) April 17, 2020 – We recorded this episode on Global Meetings Industry Day ( #GMID20 ), where poignant data emerged from more than 7,000 survey responses during the online meetings. The financial markets are a bellwether, at least. Rising rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

An Emerging Virtual Event World with KiKi L’Italian (source: Inside Events Podcast, EP9) April 17, 2020 – We recorded this episode on Global Meetings Industry Day ( #GMID20 ), where poignant data emerged from more than 7,000 survey responses during the online meetings. The financial markets are a bellwether, at least. Rising rates?