What Can Associations Learn From Corporate Content Marketers?
Associations Now
MARCH 13, 2014
Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. In 2004, Dove launched its “ Self-Esteem Project ,” which partners with organizations such as the Girl Scouts and Boys and Girls Clubs of America to provide resources to help foster greater self-esteem in young girls.
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