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5 Reads for Association Executives & Marketers

SCD Group

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it. Brand advocacy.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Before we begin, let’s go over the importance of understanding your nonprofit’s audience so you can develop a winning marketing strategy. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

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