Remove 2006 Remove Certificate Remove Innovation Remove Recruitment

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The key to the whole innovation was inventorying our content and then starting to ask… “What if we….?” The next bit of innovation was purchasing a $300 HD camera and a tri-pod. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit!