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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Hosts: Hubb and TripBuilder Media.

Las Vegas 231
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Steve Jobs and the Focus of the CEO

Jamie Notter

Leadership insight.right when you need it. in Leadership. The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.”

Revenue 70
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The (Questionable) Value of Being the Authority

Jamie Notter

Leadership insight.right when you need it. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Leadership. Social Media. December 2006 (10). November 2006 (9). October 2006 (8).

Library 70
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Ignoring the Impossible

Jamie Notter

Leadership insight.right when you need it. They do $700 million in revenue a year, so this is not a small company. When it comes to management and leadership, I have no tolerance for the idea that something is impossible. Leadership. Social Media. December 2006 (10). November 2006 (9).

Review 70
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Is The Power ON In Your Association?

Tom Morrison

Our association figured this out in 2006. We decided to not listen to those who were saying, "associations are not relevant", "membership is dead", "young people aren't joiners" and "social media was going to kill our meetings". Let me help you make 2016 count for your association members.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Carole Baskin was an early adopter of social media.

Strategy 100
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Associations Are More Powerful Than You Think!

Tom Morrison

For all of you who believe the internet and social media can assimilate people with a common purpose, you're fooling yourself, because someone has got to execute and do the work. Social media allows people to talk, write, and shout out a lot, but at some point, someone has to leave their computer and do the work.