Association Adviser

JANUARY 24, 2017

We keep our calendars, check our bank accounts, download music, update social media and watch movies – all from one device that fits in our pockets. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Keep members engaged in the process and looking for solutions.

Innovation 60

Innovation Social Media Technology Products 60

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Internet software firm McAfee reports that 62 Trillion (yes with a T) spam e-mails are sent annually.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007.

Marketing 40

Marketing Recruiting Recruitment Survey 40