Higher Logic

AUGUST 11, 2016

The website included rudimentary discussion boards, but the platform posed a challenge for categorizing topics, and members were frustrated by the interface, the delay in posting and the inability to upload documents. Some members dropped off of discussions entirely. of community members. Total unique logins : 23.5%

America 120

America Software Resources Communications 120

Association Adviser

JANUARY 24, 2017

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. To keep innovation and your association’s work on behalf of members and your industry from stalling, an association should remain nimble in order to respond quickly to changes in the environment.

Innovation 60

Innovation Social Media Technology Products 60

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Internet software firm McAfee reports that 62 Trillion (yes with a T) spam e-mails are sent annually.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2007. (51). © 2007 - 2012, Tony Rossell. ► September. (6).

Marketing 40

Marketing Recruiting Recruitment Survey 40