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NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

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How Can You Plan for Innovation?

Association Adviser

It has changed not only the way we communicate but the way we live. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Every association should have a one-sentence vision statement that clearly communicates the future you are working toward. The iPhone.

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Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2007. (51). © 2007 - 2012, Tony Rossell.