YourMembership

JANUARY 15, 2015

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising. According to the U.S.

Education 150

Education Certificate Revenue Recruiting 150

YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure.

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc.,

Marketing 40

Marketing Sample Price Survey 40