The World of Opportunities for AMCs: A YM Perspective
YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. The side effects of this change are: A loss of traditional revenue generated by membership dues. Social media/community. Generational Pressures. There is almost an unwillingness to embrace new technology that allows a stronger connection to members.
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