YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015? According to the U.S. million (the most since January 2001).

Education 150

Education Certificate Revenue Recruiting 150

YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. The side effects of this change are: A loss of traditional revenue generated by membership dues. They have enjoyed remarkable growth with this strategy. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. The Membership Lifecycle. .

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 22, 2010

Membership management is new for me, so if you would, please send a sample of a successful membership renewal to me at csouth(at)smwv.org. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Sample Price Survey 40