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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

The Metal Treating Institute ( MTI ) is a nonprofit trade association built to support its members, companies in the heat treating business. It has 370 member companies across 40 U.S. MTI adopted an online community in 2009. 97% member retention rate. states and Canada. This is their digital transformation story.

Revenue 207
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Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

Beginning in 2013, I hope to change that by repurposing a portion of my work to provide even more content-rich learning experiences coupled with compelling conversation over a sustained period of time. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10). Aug 2009 (6). Jul 2009 (5). Jun 2009 (8).

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Mizz Information: Social Media Software + Silos Redux

Mizz Information

iCoher e features online discussion boards… as do content management systems like Ektron, community platforms like Higher Logic , and event community platforms like Conference 2.0. Poor member experience and poor ROI for these often expensive software solutions. December 2009 (10). November 2009 (10).

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Association Brain Food Weekly: 9.6.19

Reid All About it

You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Yes, there’s a fee, but it looks like a memorable experience so check it out. Balancing Educational Content & Fulfilling Sponsor Expectations. In one word, CONTENT. CAE credit. 1 CMP credit.

Chicago 37
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Association Subculture: Experience Versus Memory in Nonprofit.

Association Subculture

We conduct surveys to measure how "happy" and "satisfied" our members are with our leadership, our programs and their member experience. We spend a lot of time and energy using various instruments and tools in our attempts to assess how members “feel” about our association and its activities. ► 2009. (14).

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. ► 2009. (14).