article thumbnail

Membership Marketing: Ten Year Retrospective

Membership Marketing

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

article thumbnail

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Directory Sales. Books, directories, periodicals. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Please feel free to add any that I have missed in the comments section below. Advertising. List Management.

Revenue 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stronger by Association: Battle for Relevance: How Twitter, HBR and.

AMR Management Services

Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). ► 2009. (53). Tags: Association Management , Marketing , membership , Recruiting. The average number of Tweets people sent per day, in the last month. 177 million. Tweets sent on March 11, 2011. Email This BlogThis! Newer Post.

article thumbnail

Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Purchase a book or directory (13%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69).