Are You Taking a “Backwards” Approach to Member Engagement?
YourMembership
MAY 22, 2015
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D If people keep renewing and buying more stuff, that means they’re engaged. .
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