Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. ► 2010. (46).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association.

Products 40

Products Survey Social Media Price 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). Network with Me.

Price 40

Price Survey Analysis Marketing 40