Association Adviser
OCTOBER 13, 2016
Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Primary challenges. About the study.
Guilt by Association
MAY 8, 2010
This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability.
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Membership Marketing
MARCH 8, 2012
And give your remarks on email marketing book. ► 2010. (46). Marketing News. 2010 Benchmarking Survey. (14). associaton marketing. (7). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Global Membership Marketing. (7).
AMR Management Services
JULY 6, 2011
Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth. How to Create a Content Marketing Strategy. Implementing a Successful Cause Marketing Campaign. ► 2010. (42).
Beth Kanter
DECEMBER 23, 2013
But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Guess how much they spent on marketing during that same year: just shy of $9k.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
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