Remove 2013 Remove Discount Remove Recruiting Remove Revenue
article thumbnail

No More Gut Feelings

Associations Now

” And membership accounts for about 90 percent of ASID’s revenue, so that’s a lot riding on your gut. A lot of the discounts were used as loss leaders, but they didn’t lead anywhere. The analysis also revealed that ASID had a lot of discounts in place that weren’t effective.

article thumbnail

Partnership Program Helps VIP Members See the Big Picture

Associations Now

At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry’s higher-ups and boosting SCTE’s membership and training revenue along the way. ” is a question every association aims to answer while recruiting and engaging members.

article thumbnail

Membership Musings From ASAE13

Associations Now

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.