Associations Now

OCTOBER 8, 2015

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. “The importance of fundraising staff and a well-known brand cannot be discounted. The post Survey: Charitable Groups Losing More Donors Than They Recruit appeared first on Associations Now.

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Associations Now

JULY 17, 2013

A lot of the discounts were used as loss leaders, but they didn’t lead anywhere. The analysis also revealed that ASID had a lot of discounts in place that weren’t effective. “A lot of the discounts were used as loss leaders, but they didn’t lead anywhere,” Adkins says.

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Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. How do they do it?

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Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

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Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? In a field with strong CE requirements, ACA learned that discounted rates on education for members weren’t quite enough. August 2013 was its 29th consecutive month of membership growth.

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Velvet Chainsaw

OCTOBER 6, 2014

Alarming Learning Budget Data Several data points from the Association for Talent Development’s (ATD) 2013 State of the Industry report puts Masie’s comments into context: The average direct expense per employee per year for professional development is $1,195 (down from $1,600 in 2005). Just Google discount CEUs and add your profession.

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