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Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. “The importance of fundraising staff and a well-known brand cannot be discounted. The post Survey: Charitable Groups Losing More Donors Than They Recruit appeared first on Associations Now.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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No More Gut Feelings

Associations Now

A lot of the discounts were used as loss leaders, but they didn’t lead anywhere. The analysis also revealed that ASID had a lot of discounts in place that weren’t effective. “A lot of the discounts were used as loss leaders, but they didn’t lead anywhere,” Adkins says.

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Membership Musings From ASAE13

Associations Now

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

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How Beta Testers Can Help Build Grade-A Exams

Associations Now

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. How do they do it?

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More Spring Cleaning Ideas for Membership Pros

Associations Now

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Wes Trochlil, in “ Titles Vs. Roles ,” August 6, 2013. Andrea Pellegrino, in “ Association Value-in 25 words or less ,” August 25, 2013. The real new year has begun. Value Propositions.

Ohio 40
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Partnership Program Helps VIP Members See the Big Picture

Associations Now

” is a question every association aims to answer while recruiting and engaging members. By meeting a threshold of employees enrolled as SCTE members, a company can become a Corporate Alliance Partner and be eligible for discounts on those members’ dues as well as fees on training programs and SCTE’s Leadership Institute.