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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Tino Martella, Technology Association of Georgia. Live Events.

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How Smart Associations Grow Membership

Association Adviser

Source: Association Adviser eNews and Naylor, LLC, 2013. That’s led to membership growth in both recruitment and retention.” As Aubie Knight, CEO of the Independent Insurance Agents of Georgia (IIAG) , explains, “The insurance industry in our state is pretty much dominated by University of Georgia grads.

Georgia 60
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What Associations Need to Know About Technology

Association Adviser

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). “You don’t have to be the first to market or the earliest adopter. See Underwood’s article about video in today’s issue. .