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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

Now, the popular account, which features men reading while riding the subway in New York City, is partnering with nonprofit social enterprise First Book in an effort to raise $50,000 to provide new books for kids in low-income families.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

What surprised us most in 2013? Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Many associations lack member communication plans that are fully integrated.