YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized? by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

SCD Group

OCTOBER 10, 2012

We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Video interviews to go with print story in magazine, journal or newsletter. Craft & Hobby Association's Video Contest for 2013 Conference.

Video 40

Video Examples Sample Recruiting 40

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. How does your association use LinkedIn for member recruitment?

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

Association Adviser

JUNE 18, 2013

According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Kelly Donovan , Naylor’s team leader for online marketing, has worked on both sides of the advertising/advertiser relationship and is a regular writer for Association Adviser.

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

System 40

System Social Media Content Cost 40