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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. But what should you do if your best-in-breed vendor changes things up on you? And how should you react?

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