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Social Media Roundup: How Paid Distribution Can Push Your Content Further

Associations Now

— Kim Howard, CAE (@kimhowarddc) September 17, 2014. Digiday reports that the company’s iQ blog has managed to attract between 400,000 and 450,000 unique readers each month—a huge boost from late 2013, when the site was bringing in half as many visitors. . — Rachel Luoma, MS,CAE (@rachelluoma) September 17, 2014.

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Friday Buzz: How McDonald’s Scored Big With Its Corporate Event

Associations Now

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. Also: An association management pro looks to his hometown sports teams for inspiration. That inventiveness extends to its event planning. Love Your Hometown Teams.

Boston 40