2014 Communications millennials Recruitment 
Associations Now
SEPTEMBER 10, 2014
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
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Associations Now
APRIL 18, 2014
Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. It’s not them, it’s you. link] #assnchat #MultiBriefsOC.
SCD Group
JANUARY 13, 2014
Fast-Paced Best Seller: Author Russell Blake Thrives on Volumes By Alexandra Alter via The Wall Street Journal Frequency may be an important strategy for association communicators as shown in this article. Some novelists are obsessed by plot pacing and character development, others by a literary turn of phrase.
Association Adviser
MAY 20, 2014
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”
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