Social Media Roundup: How Paid Distribution Can Push Your Content Further
Associations Now
SEPTEMBER 17, 2014
A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht
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