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Social Media Roundup: Better Strategy Means Smarter Questions

Associations Now

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. What Else is New? ht @ InclineMktg ).

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Social Media Roundup: How Paid Distribution Can Push Your Content Further

Associations Now

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Wednesday Buzz: If You Don’t Know, Now You Know

Associations Now

They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. In the event that your association has slipped into online obscurity, she says, it’s even more imperative to take action. How can you use #Pinterest for event planning? Here are 7 ideas!

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Wednesday Buzz: The Secret Formula for Great Events

Associations Now

— Silverbear (@SilverbearLtd) April 22, 2014. Don’t stop there, though: Social media, search engine optimization, pay-per-click advertising, and email marketing should come into play in a lead-generation strategy, she advises. Need New Leads? Other Good Reads. Truly outstanding leaders are made”: Inc.

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Friday Buzz: How McDonald’s Scored Big With Its Corporate Event

Associations Now

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. That inventiveness extends to its event planning. ” Why this particular content strategy? — Andy Freed (@andy_freed) May 15, 2014. Love Your Hometown Teams.

Boston 40
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Wednesday Buzz: Understand What Innovation Really Means

Associations Now

For others, it might involve implementing a new strategy to make and promote a message. — Gallup (@Gallup) April 28, 2014. Over at Cvent’s Event Planning blog, Donna Kastner considers how you can spruce up event sponsorships. For some, innovation may mean slight adjustments. Hands-Off Can Hurt.

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Using Gamification As A Crowdsource Channel To Improve The Conference Experience

Velvet Chainsaw

Refining Your Gamification Strategy. Think about those attending your event. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Perhaps, but if you’re not attracting the people your exhibitors and sponsors most want to see, there’s no game in the world that will fix that flaw.