Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Effective SEO begins with strategy and data. Wordtracker. Is Your Site Optimized?

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

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KiKi L'Italien's Acronym Soup

JUNE 28, 2015

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. Why is content strategy necessary for your social media plan? Your content strategy will inform your decisions on what to post where.

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Associations Now

OCTOBER 8, 2014

Our new whitepaper details proven strategies for evaluating #membership software: [link] #assnchat pic.twitter.com/cPtFSTB9hh. — ASI (@advsol) October 8, 2014. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” ” Want to know more?

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YourMembership

NOVEMBER 26, 2014

In conjunction with the upcoming release of the second edition of Online Community Results’ Online Community Software Selection Guide , Ben joined us to tackle the interesting topic of how to build and identify the ROI on an association’s social media efforts. 20 percent rely on volunteers to administer their social media efforts.

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Association Adviser

APRIL 15, 2014

Brand X’s strategy to increase likes unintentionally risks transforming a growth play into a volume and promotion play. Two examples show how to fit measures into the framework. The post How to Gain Strategic Insight from Digital Metrics appeared first on Association Adviser. Not for consumer brands only.

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Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Four Social Media Conference Strategy Tips. Here are four ideas to consider.

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Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. 52% increase over 2014. The post Wednesday Buzz: How to Balance Social-Commercial Hybrids appeared first on Associations Now.

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Associations Now

DECEMBER 6, 2013

How to build strong vendor relationships, and more, in today’s Lunchtime Links. Communication is key: And no, we’re not talking about how to connect with staff or better engage with members. We all know how important those relationships are. What strategies do you have for working with important vendors?

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Associations Now

JANUARY 6, 2014

. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! What’s your membership renewal strategy—and what tips can you offer others? (ht — Silverbear (@SilverbearLtd) January 6, 2014. ht @ CapterraMemMgmt ). ht @ SilverbearLtd ).

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Associations Now

NOVEMBER 15, 2016

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. Even though Akerson isn’t in charge of GM anymore—Mary Barra took over the role in early 2014, only to encounter a leadership crisis right off the bat—GM hasn’t lost its momentum in improving OnStar.

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Associations Now

DECEMBER 13, 2016

If you don’t know how to dream, you’re dead.”. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The post Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits appeared first on Associations Now.

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Potomac Core

MARCH 3, 2020

Conducting strategic conversations about value creation and how the organization could build the catalyst for clean energy in a five to ten year window time frame. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Winning champions commit to act first. Bill Hudson.

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Associations Now

FEBRUARY 13, 2014

An American Bankers Association exec shares the association’s strategy in fighting for changes to the Volcker Rule. — American Banker (@AmerBanker) February 13, 2014. — Vanguard Technology (@vanguardtech) February 13, 2014. Also: What would a world without net neutrality mean for associations? What to do?

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WBT Systems

DECEMBER 6, 2016

Dramatic changes have occurred in how learning is recognized, accredited and validated. A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals.

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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YourMembership

JULY 27, 2015

There is very little doubt that many associations will be faced with having to make the decision of when and how to implement an eLearning program for their organization. During the webinar Tina shared some excellent ideas and tips on how to take those first steps to select and implement an LMS for your association.

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WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. How associations can benefit from offering digital badges. Membership is open to U.S.

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Beth Kanter

JUNE 6, 2018

How to Design an Effective Staff Retreat: A Lesson from Life – Guest Post by Karen Axelson from ETR. The planners of this event offered some valuable lessons for any organization on how to design effective and engaging retreats. Designing the meeting so it is effective and encourages team-building can be tricky.

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Mizz Information

JANUARY 21, 2014

Follow AOTA Inc''s board AOTA 2014 Annual Conference & Expo Places of Interest on Pinterest. Related Stories Why Associations Need to Revisit Communication Strategy in 2014 Is Your Association’s Website Any Better Than HealthCare.gov? It’s super easy to create a place board; adding the places, a little less so.

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Slice-Works

FEBRUARY 20, 2014

In part 1 , I reviewed how to create compelling and audience-focused content. In this post, we’ll cover how to effectively circulate, measure and adjust your content. In this post, we’ll cover how to effectively circulate, measure and adjust your content. The post How to Deliver Epic Content appeared first on slice-works blog.

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Achieve

SEPTEMBER 23, 2014

According to the 2014 M+R Benchmarks Study, the average transaction-completion rate for donation pages is 22%. We offer consultation, strategy, design, writing and research services to make your fundraising campaign move recipients to donate. Contact us today and see how we can work together to help make an even greater impact.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

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Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. Assuming it moves forward with plans to sell its building and embark on its transformative strategy, the member involvement will continue in 2014, Grefé says.

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Aaron Wolowiec

SEPTEMBER 30, 2014

The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Heed these helpful hints: Develop a strategy. states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation. How did the association perform? Set and track goals. Unfortunately, 97.5

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Velvet Chainsaw

FEBRUARY 11, 2014

At ASAE’s 2014 Great Ideas Conference , March 9-11, in Orlando, Florida. in the Next Generation Learning session Curate Like A Pirate: How To Choose Education Content That Leads To A Treasure Load Of Learners. Will this content help the participant succeed or keep them from failing?” If not, don’t share it! Learn More.

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Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Success and failure is defined by asking, “How much did we grow membership this year?”

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Beth Kanter

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux.

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Associations Now

FEBRUARY 25, 2015

Robbie Kellman Baxter, president of Peninsula Strategies, doesn’t just doubt the naysayers; in fact, in her forthcoming book The Membership Economy , she calls membership “the future of all business models.” ” How does your association encourage good engagement habits in new members? David Gammel, CAE.

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Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. Embrace content.

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Associations Now

JUNE 3, 2019

per hour more than those at for-profits, according to US Bureau of Labor Statistics data from 2014, the latest year for which figures are available. The HubSpot blog offers tips on how to train your brain for smart decision making. The YourMembership blog outlines strategies for providing value at every stage.

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Velvet Chainsaw

JUNE 6, 2017

Lectures, panels, and speeches prevail even though evidence shows that the traditional stand-and-deliver lecture does little to help an audience learn ( Bligh 1971 ; Freeman, McDonough, Okoroafor and Wenderoth 2014 ; Smith and Valentine 2012 ; Teaching College by Norman Eng just to name a few). These speakers direct learning.

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SCD Group

NOVEMBER 11, 2014

We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win. Forrester (2014) More than 122 trillion emails are sent every hour.

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Beth Kanter

AUGUST 20, 2014

Take for example, #GivingTuesday, a global day dedicated to giving back that will take place on Tuesday, December 2, 2014, a day for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. See you in Summer School!

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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