Associations Now

DECEMBER 23, 2014

No joke—Santa can really teach you how to improve membership communication. Taking a look at kids’ letters to Santa, there are many styles of communication that can be found in the notes shipped off to the North Pole. “It’s just polite to ask how people are, so make sure you offer your members the same courtesy.”

Communications 40

Communications Tips Analysis Conference 40

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

Associations Now

NOVEMBER 15, 2016

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. But (despite the obvious hardware element) it most certainly is designed like one, with a monthly fee for access to a wide variety of communications tools—including directions, emergency services, and vehicle diagnostics.

Strategy 40

Strategy Detroit Examples Revenue 40

Associations Now

DECEMBER 6, 2013

How to build strong vendor relationships, and more, in today’s Lunchtime Links. Communication is key: And no, we’re not talking about how to connect with staff or better engage with members. We all know how important those relationships are. What strategies do you have for working with important vendors?

How To 40

How To New York Tips Communications 40

Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. 52% increase over 2014. . 52% increase over 2014. The post Wednesday Buzz: How to Balance Social-Commercial Hybrids appeared first on Associations Now.

How To 40

How To Boston Revenue Resources 40

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Associations Now

FEBRUARY 13, 2014

An American Bankers Association exec shares the association’s strategy in fighting for changes to the Volcker Rule. — American Banker (@AmerBanker) February 13, 2014. — Vanguard Technology (@vanguardtech) February 13, 2014. Also: What would a world without net neutrality mean for associations? What to do?

Social Media 40

Social Media How To Proposal Video 40

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. How associations can benefit from offering digital badges. Badging Platform: Credly.

LMS 252

LMS Certificate Library Education 252

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. Over the past couple of years, Grefé says, the Insights blog “has become principal channel for communicating about the organization.”

Strategy 40

Strategy Communications Leadership Proposal 40

Mizz Information

JANUARY 21, 2014

Follow AOTA Inc''s board AOTA 2014 Annual Conference & Expo Places of Interest on Pinterest. Related Stories Why Associations Need to Revisit Communication Strategy in 2014 Is Your Association’s Website Any Better Than HealthCare.gov? It’s super easy to create a place board; adding the places, a little less so.

How To 40

How To Social Media Conference Course 40

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

SCD Group

NOVEMBER 11, 2014

We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win. Forrester (2014) More than 122 trillion emails are sent every hour.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Success and failure is defined by asking, “How much did we grow membership this year?”

Revenue 40

Revenue Innovation Video Survey 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

APRIL 25, 2014

Plus: the power of segmenting your communications. — David Beard (@dabeard) April 25, 2014. New Data Reveals How Nonprofits Are Segmenting Their Communications @StevenShattuck [link] via @getswayy. — Martin Smith (@tmartinsmith) April 25, 2014. communication preference. ht @ dabeard ).

Social Media 40

Social Media Las Vegas Washington Communications 40

Associations Now

SEPTEMBER 11, 2014

Also: Are you looking at content strategy the right way? Content strategy. link] <smart thoughts from @helenmosher and good follow-up to #assnchat > — maggielmcg (@maggielmcg) September 11, 2014. Mosher says all are important parts of the whole that is content strategy. Set Your Goals First.

Las Vegas 40

Las Vegas Content Strategy Communications 40

Associations Now

JUNE 2, 2016

That event raised $1 million—a jump compared with prior summers but significantly less than 2014’s epic total. This year, ALSA may need to move beyond the challenge as a marketing strategy. Entrepreneurs share their strategies with Inc. on how to disengage from work in order to stay fresh and creative.

Cost 40

Cost Social Media Strategy Marketing 40

Beth Kanter

APRIL 25, 2014

We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. Harold Jarche (@hjarche) April 25, 2014. The notes are here. kanter I think visualization is the killer app for sense-making in the network era [link]. Organization.

Tools 28

Tools How To Analysis Social Media 28

Associations Now

JANUARY 20, 2016

“For banks, registering and implementing a.BANK domain name should be part of an overall cyber risk strategy,” they advise. hotels that allowed pets in 2014 , according to the American Hotel & Lodging Association , an increase of 10 percent since 2006. Now a new cybersecurity tool is gaining steam. Stat of the Day.

Analysis 40

Analysis Industry Tools Communications 40

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. Also: how to be the great facilitator. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Otherwise, you might miss them entirely.

Case Study 40

Case Study Communications Strategy System 40

Associations Now

JULY 31, 2014

Headed to ASAE’s 2014 Annual Meeting and Exposition next week? But it doesn’t have to be that way, said Carol Vernon, certified executive coach and principal of Communication Matters. You need to have a strategy around how to network,” she said. “It Do you have your networking game plan set?

Tips 40

Tips Strategy Survey Communications 40

Associations Now

JUNE 5, 2014

Adding to the conversation on generational diversity, an HR consultant shares tips on how to handle challenges around managing four generations in the workplace. We have competent people of all ages, races, and genders, so how do we neutralize the age difference?” The only way we do that is through communicating. asked Birnbach.

millennials 40

millennials Communications Tips Committee 40

Associations Now

DECEMBER 9, 2014

Some reward strategies Green suggests: incentivizing social media participation, giving discounts to those who sign up early for events, and providing giveaways to members who send in their dues before the deadline. — CMSWire.com (@cmswire) December 8, 2014. Workflow Wonders. ht @ cmswire ). Other Links of Note.

Social Media 40

Social Media Discount Tools Process 40

Associations Now

JUNE 25, 2014

Why a one-tab strategy might be worth considering for your web-browsing habits. ” If you have a few, uh, excuses for leaving other tabs open, she has some tips on how to get even more minimalist. Also: MMCC attendees reflect on the conference in their own words. Reflecting on a Great Conference.

millennials 40

millennials Proposal Social Media Tips 40

Associations Now

JUNE 1, 2015

And regardless of its title, Useem’s article doesn’t prescribe jerkiness as leadership strategy, or at least not exclusively. You’ve got to be able to communicate up and down, and you’ve got to be effective at it,” he said. Communicating is one thing. Effective communication is a whole different thing. Careful, though.

Leadership 40

Leadership Recruiting Recruitment Communications 40

Associations Now

AUGUST 22, 2014

Also: One association pro offers advice about how to treat donors from an authoritative source: her mom. “It affects every department within an organization—and because digital engagement strategies are about PEOPLE, it arguably most affects those departments that work directly with audiences.” ” Mom Knows Best. .”

Social Media 40

Social Media Video Course Association Management 40

Mizz Information

FEBRUARY 25, 2014

Related Stories How to Create a Pinterest Place Board for An Event Why Associations Need to Revisit Communication Strategy in 2014 Is Your Association’s Website Any Better Than HealthCare.gov? What kinds of data does your organization compile from social media posts about your events? (Photo credit ).

Conference 40

Conference Analysis Social Media Course 40

Associations Now

JANUARY 24, 2014

“The analytics dashboard could let them hone their publishing strategy, whether they’re trying to gain widespread mindshare through retweets, drive specific business objectives through URL clicks, or grow their audience for the long-term.” ” Learn more about how to set up Twitter Cards over this way.

Social Media 40

Social Media Content Video Tools 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AIGA] “ Want Your Members’ Opinions on Strategy? ” November 20, 2013. •[AAM]

Price 40

Price Course Revenue millennials 40

Associations Now

APRIL 24, 2015

Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. The results were almost immediate. “We Getting to that point has required a great deal of work, Finck said.

Austin 40

Austin Texas Tools Examples 40

Mizz Information

MARCH 11, 2014

Of course, face to face is the best way to network and communicate, but realistically, that can''t happen every day. Online community can. Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc.

Cost 40

Cost Communications Course Newsletter 40

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. For Mr. Blake, it is about speed, and volume.

millennials 40

millennials Texas Content Marketing 40

Associations Now

JANUARY 13, 2014

Early 2014, for me, is overstuffed with new leadership and management challenges. ” Because managing those different types of personalities and doing right by them is so important to me now, I’ve been reading Adam Bryant’s new book, Quick and Nimble: Lessons From Leading CEOs on How to Create a Culture of Innovation.

Leadership 40

Leadership New York Class millennials 40

Beth Kanter

APRIL 14, 2014

Ettore Rossetti (@EttoreRossetti) March 25, 2014. Give them a “Tweetutorial” of how to use Twitter on their mobile phone and the basic commands. Teach Them How To Be Twitter Literate: Your organization’s brand communication strategy will complement your CEO’s use of Twitter.

Social Media 28

Social Media San Antonio New Jersey Examples 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60