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Living in the Golden Age of Disruption

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I think this example speaks to the environment many associations find themselves in today – working with limited resources while trying to compete with the innovative giants who are dynamically changing the “buying habits” of consumers. Without a doubt the retail game is changing, and soon.

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Mindful Associations – Your Questions Answered

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This marks the end of YM’s 2014 Monthly CAE Thought Leadership Webinars. Her presentation is titled Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Congratulations go out to Gayle Denny, Executive Director for ELCA Schools and Learning Centers.

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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

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Their aggressive move into the job board market in 2014 and now e-Learning with the purchase of Lynda.com should now have your attention. There are other disruptive innovations should be aware of as you make strategic decisions about where you will lead your association in this fast changing, tech driven environment we work in today.

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Refocusing on Jobs and Education in 2015

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At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. Being prepared for inevitable change has never been more important.

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Top 5 Association Marketing Takeaways from Xperience2014

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Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Think outside of the box; be creative, innovative, and unconventional in your pursuit to obtain maximum exposure at a low-cost. (5)

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