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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. It hopes its early results, an increase from 1,100 to 2,800 student members in 15 months, will continue.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Museums for All Initiative Attracts Visitors, Reaches Participation Goals

Associations Now

Thanks to outreach efforts and the work of participating institutions, an initiative from the Association of Children’s Museums and the Institute of Museum and Library Services has met key milestones and is on track to reach its second year goals. museums and cultural institutions.

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