Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014.

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Here are comments from the Forward Dash nonprofit newsletter: Email is still very much alive.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60