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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.

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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.

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Career Centers Provide Associations with Unfilled Opportunity

YourMembership

According to the latest report from the U.S. Bureau of Labor Statistics, 2015 closed with 5.6 The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance. million job openings.

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What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

The American Society of Association Executives (ASAE) reports that in 1953, associations received 95.7 UK-based Professional Associations Research Network (PARN) reports that, 30 years ago, subscription revenue made up 80 to 90 percent of revenue in professional bodies. By 2015, that had dropped to just 44 percent.

Revenue 159
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Creating quarterly engagement reports (which show a steady climb in member usage!).

Michigan 190
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15 Changes in the Learning Business Landscape

Leading Learning

During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. As with video, it would be hard to underestimate the impact of social media.

Course 101