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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. That’s where CXPA’s journey with community began.

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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). And guess what? Trade shows not a dying breed.

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.