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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Posted by Catie Clune on Thursday, September 24, 2015. A photo posted by Native Fish Society (@nativefishsociety) on Sep 26, 2015 at 9:46am PDT. Their overall communications goals include: Engaging our supporters quickly. Recruiting additional supporters through high quality content and action opportunities.

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.