Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Recognition is a rare resource.

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Associations Now

OCTOBER 8, 2015

As reported by the Association of Fundraising Professionals (AFP) and Urban Institute’s Center on Nonprofits and Philanthropy 2015 Fundraising Effectiveness Project (FEP), those offsets resulted in that $3.611 billion figure being trimmed to just $173 million in net giving growth.

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Associations Now

APRIL 6, 2016

Hence PSAI’s tiers, which offer specific quantities of specific member benefits [PDF] in increasing volumes and at increasing discounts at each higher level (Bronze, Silver, Gold, and Platinum). Now we have a better ability to plan, and the members are locking in prices and discounts, sometimes a year in advance,” she says.

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Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States.

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SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? Find the need.

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