Remove 2015 Remove Innovation Remove Member Engagement Remove Member Experience
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Reflections on Three Years of Blogging About Membership

Associations Now

But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”.

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Two More Views on Member Value

Associations Now

The “job to be done” philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives. For associations, the JTBD philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives.