Higher Logic
JANUARY 30, 2019
By 2015, the organization had over 18,000 lapsed members within a 24-month period. This lapsed member base was both a challenge and opportunity. AARC knew it would be easier to keep or recapture former members than try to cultivate a new membership base. Members lapsed in the last 7-24 months.
Higher Logic
MAY 23, 2019
By going through this process, you’ll have a quantifiable method for prioritizing the respective member experience. This could be one email or a series of automated emails that welcome members when they join, and continues to draw them in by sharing benefits and including a call to action (CTA). Tip: Create a “Welcome Campaign.”
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YourMembership
FEBRUARY 20, 2015
Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.
YourMembership
MAY 8, 2015
No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year.
Associations Now
FEBRUARY 25, 2020
But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”.
Higher Logic
AUGUST 28, 2018
The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. From 2015 to 2016, IASBO saw an average attendance increase of 45 percent. The takeaway.
Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.
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