article thumbnail

Positive Signs for Association Membership in a Chaotic Year

Associations Now

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. ” And Kerr posits that the election, which has been garnering attention since early 2015, could be a driver. Remained the same. ” Other Numbers.

article thumbnail

5 Gifts on Every Membership Pro’s Holiday Wishlist

Associations Now

As 2015 winds to a close, many of us are looking toward the new year in hopes that it brings more success and less stress—and maybe a nice new sweater. Spending five days a week year-round recruiting, retaining, engaging, and serving members is a busy, busy job, and often a challenging one.

System 40
article thumbnail

Solutions for Your Membership Conundrum

Association Adviser

Specific benefits to the organization include: reduced turnover and recruiting costs, assistance in knowledge transfer from retiring workers to new workers and help for employees to gain skills and knowledge. And guess what? A California Nurse Mentor Project study found that mentoring reduced RN attrition, saving hospitals between $1.4