Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement. It’s not too late to participate!

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Learn what you can add to your website today to help attract and convert more members. Tue 6/6 at 2 p.m. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender. But the primary issue here is disengagement.

Marketing 149

Marketing Communications Content Report 149