Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . –

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . –

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Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

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Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? The Promotional Products Association International used this strategy to promote their community launch , boosting their initial success. Check out our worksheet, Top 5 Automated Campaigns for Associations. Learn more below.

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Reid All About it

JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

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Arc 3 Communications

JULY 21, 2021

In 2016, the General Data Protection Regulation (GDPR) became law in Europe. While there are many requirements within these regulations, we have featured below a couple of key areas to be aware of when it comes to making sure your digital marketing efforts are compliant.

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Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally.

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Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender. But the primary issue here is disengagement.

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Marketing Communications Content Report 149

Achieve

AUGUST 25, 2023

Begin building your giving program, establish a process for facilitating gifts, track your progress, and keep refining your strategies over time. About the Author Patrick Schmitt Patrick Schmitt, Co-CEO of FreeWill , and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. Melanie Kaplan. Associations Now.

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Associations Now

MAY 2, 2016

New blood also means new engagement strategies, as countless studies have shown how millennials are approaching work and membership benefits differently from those of earlier generations. 2016: The Year of Email Marketing – https://t.co/a6uIghYGDr — MemberClicks (@MemberClicks) May 2, 2016.

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Associations Now

JULY 22, 2016

The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. VP of Product Strategy David Lavenda breaks down why this is such a bad phenomenon for workers —because of the major differences between FOMO on the job and FOMO targeted at consumers. At CMSWire , harmon.ie

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