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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.

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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Member Engagement and Retention. It’s easier and faster for you to get members involved.

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.

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The Most Popular Community Management Articles from the Last 12 Months

Socious

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? But can your technology more effectively amplify ALL your content?? Create a map of all your content, communication channels and technology platforms.