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Association Brain Food Weekly: 3.17.17

Reid All About it

Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure. The Canadian Anti-Spam Law: Are You Compliant in 2017? More info/register.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs. The state of association membership. Membership numbers look good.

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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. As 2017 draws to a close, let’s share what went right this year.

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Compare Association Management Software Platforms

GrowthZone

This article will help you evaluate ten association software options. These membership management tools – contact database, email system, billing and payment options, event platform, website builder, and other useful services – will streamline your association’s operations and drive growth for your organization. Free trial.

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Canadian Anti-Spam Legislation: What Associations on Both Sides of the Border Must Know

Association Adviser

If you currently do business with an individual, or have done business with them in the past two years, you have an existing business relationship, and implied consent to email that person about the transaction or related activities. Those forms of communication are not covered by CASL.

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Thursday Buzz: Don’t Scare Your Staff

Associations Now

Also: Simple steps to help you improve your email marketing campaign workflow. In a recent article , Amanda Kaiser from Smooth the Path implores leaders to ask themselves if their association environment is one where staff and board members are too afraid to put forth an idea that might fail. Other links of note.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. A recent article in Digiday underlines this point pretty well. Think popups at the bottom of articles, stuff like that.)