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The Membership Manager’s Wish List

Associations Now

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind.

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3 Topics for Medical Society Execs to Watch

Forj

2017 marks the first performance measurement period under Medicare’s new Quality Payment Program (QPP), created by the Medicare Access and CHIP Reauthorization Act (MACRA). Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money. It says it processed more than $29 million in donations and estimates that altogether charities brought in $50 million.

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