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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

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Association Brain Food Weekly: 11.10.17

Reid All About it

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. million open jobs in this country and only 98,000 were added in March 2017. Recipients can display these badges on social media, websites, email signatures and online resumes.

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Monday Buzz: How Employees Create Cybersecurity Risks

Associations Now

A recent survey by market research firm B2B International finds that 46 percent of cybersecurity incidents in the last year stem from careless or uninformed employees, reports BizTech Magazine. Facebook Is Now Letting Brands & Media Companies Create Their Own Groups Within Pages #marketing [link]. New Way to Engage.

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Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

All board members are tasked with promoting the annual meeting through cold-calling, social media posting, and even handing out flyers to reach potential new members. — Executive Oasis Intl (@executiveoasis) January 13, 2017. Why you should revisit comment marketing. Get more out of your social media content.

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Association Brain Food Weekly: 3.10.17

Reid All About it

We rationalize some of these activities, like checking email or social media. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. 2017: A Year of Disruption. Tue 3/14 at 11:30 a.m.

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Association Brain Food Weekly: 4.14.17

Reid All About it

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

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